Side by side
The numbers that matter
| Feature | Fresha | Pronto |
|---|---|---|
| Marketplace commission | 20% per new client (min $6) | 0% — always |
| Monthly price | $19.95/mo (Individual) | Free forever, or $19–79/mo |
| Self-hosted option | Not available | Yes — MIT license |
| WhatsApp / Telegram reminders | Not available natively | Both included, free |
| Client account required to book | Yes — Fresha account | No — name & phone only |
| Contract | Monthly, no lock-in | Monthly, no lock-in |
Verify current rates at fresha.com/pricing — updated regularly by Fresha.
Real numbers
What you actually pay per month
Pronto
Starting at $0/month
✓ Free plan: $0/month — 1 staff, 100 clients
✓ Starter: $19/month — 5 staff, unlimited clients
✓ Pro: $39/month — 15 staff, unlimited
✓ Agency: $79/month — multi-location
✓ 0% commission on all bookings
✓ Self-hosted: free forever
Fresha
From $19.95/month
→ Individual: ~$19.95/month
→ Team: ~$14.95/month per staff member
→ 5 staff = ~$75/month subscription
→ + 20% fee on each new marketplace client (min $6)
→ + Payment processing: 2.19% + $0.20/transaction
→ No free plan — 7-day trial only
Verify current rates at fresha.com/pricing
Common frustrations
What business owners
say about Fresha
The 20% fee catches businesses off-guard
Fresha
Charges 20% commission on every new client through the marketplace — minimum $6 each, on top of the monthly subscription.
Pronto
Charges 0% commission, always — on every plan, with no per-client fees, ever.
Clients belong to Fresha, not to you
Fresha
Requires clients to create a Fresha account, and shows them other businesses on the same platform.
Pronto
Clients book with just a name and phone number — no account, no exposure to competitors.
No WhatsApp or Telegram reminders
Fresha
Sends reminders by SMS and email only — no native WhatsApp or Telegram support.
Pronto
Sends free reminders via WhatsApp, Telegram, Viber and Email — all four included.
Your data is in their cloud
Fresha
Cloud-only, with no self-hosted option and no easy way to export your full history.
Pronto
Self-hosted on your own server under the MIT license — your data, your control.
Being fair
Where Fresha has
a real advantage
The marketplace is real
Fresha has 130,000+ businesses and millions of active consumers searching for beauty and wellness services. If you are a new business that needs organic client discovery, the Fresha marketplace can genuinely bring new clients to your door. Pronto does not offer a marketplace.
Built-in payment processing
Fresha includes integrated card payments out of the box. Pronto’s POS accepts cash, card and bank transfer — but Pronto does not process card payments directly. You will need a separate payment terminal.
Questions
Got questions?
Is Pronto a free alternative to Fresha?
Yes. Pronto has a free plan with no monthly subscription and no commission on bookings. Fresha removed its free plan in 2025 — the current Individual plan starts at $19.95/month, plus a 20% commission on every new client who books through the Fresha marketplace.
Does Fresha charge commission?
Yes. Fresha charges a 20% one-time fee on every new client who books through the Fresha marketplace, with a minimum of $6 per client. This is on top of the monthly subscription fee. Pronto charges zero commission on any bookings.
Can clients book without creating an account?
With Pronto, yes — clients book with just a name and phone number, no account required. With Fresha, clients must create a Fresha account to complete an online booking. This adds friction and means Fresha owns the client relationship, not your business.
Is there a self-hosted alternative to Fresha?
Yes. Pronto is the only open-source, self-hosted alternative to Fresha. Install it with one command on your own server: docker compose up -d. Your client data stays on your server — not in Fresha’s cloud. Pronto is licensed under MIT.
Does Pronto have WhatsApp notifications like Fresha?
Yes. Pronto includes native WhatsApp, Telegram, Viber and Email notifications at no extra cost — confirmation, 24h reminder, 1h reminder, post-visit message and reactivation. Fresha does not offer native WhatsApp or Telegram notifications.
What does Fresha cost per month in 2026?
As of 2026, Fresha’s Individual plan costs approximately $19.95/month. The Team plan costs approximately $14.95/month per bookable team member — a 5-person team pays around $75/month on subscription alone, before the 20% marketplace new client fee and payment processing fees.
Can I switch from Fresha to Pronto?
Yes. Export your client list from Fresha and import it into Pronto’s CRM. You can run both in parallel during the transition. The Pronto SaaS at trypronto.app takes minutes to set up, or self-host on your own server with one command.
Where does Fresha have an advantage over Pronto?
Fresha has a large consumer marketplace with 130,000+ businesses and millions of active clients searching for beauty and wellness services. If you are a new business that needs client acquisition through a marketplace, Fresha can deliver foot traffic. Pronto does not have a marketplace — clients find you through your own channels.